New York Festivals Advertising Awards tapped BCW to create a call for entry campaign that challenges entrants to “Show Us Something We Haven’t Seen.”
A BCW creative team created a print and film campaign that embraces New York’s “in-your-face” attitude and its rich history of culture and creativity.
In making the campaign, BCW worked with local street photographers and videographers who have “a long and enduring relationship with the city and its ’wildlife.’”
In one execution, a naked woman is seen exiting a taxi. In another, a pinstripe-suited executive answers email on his e-reader while hanging upside down on a crowded subway. In another, a heavily armed police officer stands on the street next to a pink-tinted chicken that is wearing a necklace.
“Since 1957 NYF has celebrated work from around the globe that embodies the breakthrough, avant-garde attitude of the city that New York Festivals calls home,” said Scott Rose, President, New York Festivals Advertising Competitions. The campaign, he added, captures the city’s “urban vibe and shined a revealing light on the hustle and the no bullsh*t attitude that fosters creative excellence in NYC.”
BCW engaged Henry DaCosta to direct and edit the film portion of the campaign, that the organization describes as “a two-minute New York manifesto that is an ode to all things fast, chaotic, beautiful, real and edgy life that are New York.”
The New York Festivals Advertising Awards competition receives entries from more than 60 countries worldwide and is judged by an international jury of more than 400 members of NYF’s Executive Jury and Grand Jury.