Many Consumers Want Fewer Marketing Messages In 2023

Two-thirds (66%) of consumers said they want fewer marketing messages, and 27% said they feel as if they are bombarded by such advertising, according to a survey by marketing platform Optimove.

About three quarters (73%) of consumers said they would like to receive fewer messages in 2023 than they did …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications