TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement Partners

Through its Marketing Partners Program, TikTok recently announced that it has added its first group of official measurement partners whose offerings are now available for advertisers to use and safeguard their campaigns on the Chinese-owned social media platform.

The company says DoubleVerify, Integral Ad Science (IAS) and Zefr will build solutions that assure marketers their brand campaigns run adjacent to brand-suitable content that reflects the industry standards set by the Global Alliance for Responsible Media (GARM)

According to TikTok, advertisers have spent several years working with these providers to help measure their campaigns. Collectively, over the last year, all three companies have measured over 26 billion impressions in over 20 languages.

Now the popular video-sharing platform is officially endorsing them, working together to create safeguarding solutions that leverage machine learning and AI technology across “significant volumes of content.”

The TikTok Partners Program originally launched in 2020 with over 20 partners and is intended to support marketers at each step of their campaign creation, execution and measurement.

Brands are now welcome to contact TikTok's measurement partners directly, or through TikTok's designated website.
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