• by Tanya Gazdik , March 1, 2023

Toyota is aiming to ease the sticker shock of buying a new vehicle by showing customers who are considering an EV ways to get a discount. 

Now available on Toyota.com, the Toyota EV Incentive Finder is powered by EV Life, a technology startup. It helps consumers find federal, state and municipality incentives.

Those who are looking at a new Battery Electric Vehicle (BEV) or Plug-in Hybrid Electric Vehicle (PHEV) can find qualified tax credits, rebates and other incentives by entering personalized information.

Using EV Life’s proprietary “Incentives Engine,” Toyota customers will be presented with potential incentives of the available 470+ EV tax credits, rebates, and other benefits like HOV carpool decals and toll discounts.

The Toyota EV Incentive Finder aids customers in making an informed decision on which vehicle is best for them, says Michael Moore, general manager, Toyota vehicle marketing. 

It can be accessed on Toyota.com via a phone, home computer or while at a Toyota dealership.

Shoppers already spend a lot of time researching their next vehicle purchase. EV customers can face additional challenges navigating different government websites to understand the complex rules and requirements related to tax credits, rebates and incentives. 

Government incentives are not a simple Google search away, says Kevin Favro, EV Life Co-Founder and Head of Product.

The Toyota EV Incentive Finder quickly provides a personalized list of available options, offering potential pre-purchase and post-purchase incentives by deciphering which ones may apply to a customer’s unique details.

The tool also includes additional information from EV Life highlighting the benefits of switching from a gas vehicle to an electric vehicle. This includes details such as average annual savings on fuel costs and maintenance, as well as the estimated amount of carbon that can be reduced.