Common Good Wins 4 New Creative, Media Accounts

by Fern Siegel , March 8, 2023

Ad agencyCommon Good won four clients: Poppi, BeMe, GOOD PLANeT Food and Acme Smoked Fish.

The accounts were awarded after competitive reviews.

“It feels really good to be aligning with these four enlightened companies that see the world like we do — dedicating their energy to improving people’s health and happiness,” said Common Good CEO Kelly Reedy. “It’s part of our secret sauce.”

Poppi is a healthy soda that combines fresh fruit juice with the prebiotic powerhouse apple cider vinegar.

Common Good will handle brand identity and collateral design for BeMe, an app that combines tech and human connection to support the well-being of teens. The first work will break in May.

The agency will produce media strategy, planning and buying for GOOD PLANeT Foods, a line of plant-based cheeses that are dairy-, preservative-, gluten- and GMO-free.

Acme Smoked Fish, the largest producer of smoked salmon in North America, also chose Common Good to lead media. The campaign begins airing on Memorial Day.

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