Ad Spending On Video Games Isn't Proportional To Play Time
- by Robert Williams , March 8, 2023
The Interactive Advertising Bureau (IAB) this week is hosting its Playfronts sales exhibition, giving videogame publishers a chance to showcase their audience reach to media buyers.
More than 215 million people in the U.S. play video games and on average are in their early 30s, according to an IAB report …
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