Publicis Media Takes Shape -- Overseas

  • January 10, 2006
José-María Casero has been named chairman of Publicis Groupe Media businesses in Spain and Portugal. The Spanish and Portuguese businesses will keep their own in-house management, and Casero will be in charge of integrating Zenith, Optimedia and Starcom's different business functions to achieve greater sales efficiency. ZenithOptimedia also announced the appointment of Sergio Lorca in the newly created role of CEO for its Spanish and Portuguese business, with some oversight of Latin American operations as well.

-- Erik Sass

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