Red Wing shoes is bringing a cult-favorite character's footwear to life. The activation is in conjunction with "The Super Marios Bros. Movie," which debuts April 5. "
Fans of the Mario franchise
have the unique opportunity to celebrate the longstanding character’s impact on the culture by feasting their eyes on the footwear in person at Nintendo’s New York flagship store at
Rockefeller Center through the end of April," per Sourcing Journal.
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