• by Fern Siegel , March 30, 2023

Grey London has appointed Tarek Sioufi as its new Chief Strategy Officer. He will take on his new role in June, reporting to President-Chief Creative Officer Laura Jordan Bambach and Global Chief Strategy and Data Officer Jonathan Lee.

Previously, Sioufi was global executive strategy director at Media.Monks, working for clients such as Toblerone, Adez, Netflix, BrewDog and WhatsApp.

Before that, he worked in senior roles at various creative agencies, including The Brooklyn Brothers, Wieden + Kennedy London, Fallon London and Sid Lee Amsterdam & Carat Global. 

While at Wieden + Kennedy, Tarek led the agency's biggest account — Sainsbury's — through the pandemic.

Bambach called Siofi "a brilliant strategist who has spanned many different aspects of the craft through the years. ... He will help us supercharge our drive for creative excellence across the business.”