• Reuters, Wednesday, January 11, 2006 11:30 AM

Sony Music is singing the praises of the gay lifestyle. On Tuesday, the company announced it will introduce a new music label dedicated to nurturing lesbian, gay, bisexual and transgendered artists. Called Music with a Twist, the label is the first of its kind and is being launched in partnership with Wilderness Media & Entertainment, the company led by Matt Farber, who founded MTV Networks' new gay and lesbian channel LOGO. "It's an idea whose time has come," Farber said. "Only now are media and entertainment brands being created for the gay and lesbian audience following the success of brands for other minorities." Farber noted that the success of brands dedicated to the African-American and Hispanic audiences have helped talent in these communities cross over well beyond their core audiences. Music with a Twist's roster will feature gay artists who have mass appeal and hit potential across all musical genres.

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