• by Steve McClellan  @mp_mcclellan, April 4, 2023

The Annika Foundation has selected Exponent, part of Minneapolis creative agency Colle McVoy as its integrated marketing agency of record (AOR).

The selection is one of the first steps that the Foundation’s new CEO, Rob Ohno, is taking to expand the Foundation’s programming initiatives and build integrated marketing partnerships with sponsors and donors.

The organization was founded in 2007 by pro golfing great Annika Sörenstam and her husband, Mike McGee and is dedicated to growing the game of women’s golf around the world. Each year it puts on programming and tournaments designed for junior, collegiate and professional players.

As AOR, Exponent will develop and execute media relations strategies for the Foundation’s current programming initiatives and build integrated marketing partnerships for existing and prospective sponsors and donors.

“Throughout this process, Exponent has demonstrated the kind of creativity, proactivity, and grasp of the ever-evolving golf landscape that can further our commitment to developing and empowering the next generation of women around the world through the game of golf,” stated  Ohno.