Internova Travel Group has entered the print magazine business with a luxury lifestyle title called OLTRE.
Debuting this week, OLTRE will be mailed to 100,000 affluent consumers, the top clients of the 1,500 luxury travel advisors of Internova’s Global Travel Collection.
OLTRE will be published four times a year. Each issue will be printed on archival-quality, eco-certified paper, and there will also be a digital issue, the firm says.
The name OLTRE comes from an Italian word that means “over, above or beyond,” the company says.
"We wanted a name, look and feel that encompassed more than just travel," states Elaine Srnka, Internova's senior vice president of content. "Our advisors plan travel experiences for their clients that go beyond expectations, and we want to do the same with our new magazine."
The issues will be produced by the following team, assembled by Srnka:
OLTRE's debut issue contains articles on Antarctica and the Arctic, a guide to California's Napa and Sonoma valleys and the OLTRE Look Book, a directory of the top 100+ hotel openings that the editors see.
"We created OLTRE as part of our mission to support our advisors with industry-leading products and services to help them engage with their clients and grow their business," states Angie Licea, president, Global Travel Collection.