• by Karlene Lukovitz  @KLmarketdaily, April 5, 2023

Average monthly spending on video streaming services among U.S. internet households dropped 23%, from $90 to $69, between Q1 2021 and Q3 2022, according to Parks Associates research.

Still, 87% of internet households have at least one streaming service, and 45% have five or more.

In addition, 60%that have recently upgraded their broadband service cite streaming as the reason.