Hearst Magazines Hires Rachael Savage As SVP Of Advertising Revenue Operations

Hearst Magazines has appointed Rachael Savage to the newly created position of SVP of advertising revenue operations.  

Savage will lead Hearst Magazines’ client success and campaign management teams, along with its programmatic, performance marketing and analytics teams.

She will report to Lisa Ryan Howard, global chief revenue officer who joined Hearst in September from the New York Times.

Savage is Howard’s third key hire since Hearst Magazines’ new advertising structure was unveiled in February.



Last week,  Howard announced that Haley Buchmann will be joining the team from the New York Times as SVP, head of fashion & luxury. Earlier, she revealed the hire of Elizabeth Lunny as the SVP Head of Beauty, Mass Retail and Wellness. 

Savage was most recently VP, Global Head of Ad Platforms and Operations at Condé Nast. Prior to that, she served at Google, leading media planning and implementation across YouTube’s reservation ad sales business. 

In addition, Savage served for nearly 10 years at The New York Times, most recently as VP, ad platforms & operations.

In February, Howard announced a reorganization of the advertising team, forming five industry-specific sales units, covering such sectors as beauty, mass retail & wellness, fashion & luxury, food & pharmaceutical, home & design and travel, tech, finance & outdoor. In addition, a media solutions team within sales is leading outer office sales and includes subject matter experts on such topics as agency relations, affiliate and programmatic sales and sales operations.

These sales teams are operating within cross-functional teams or "pods" made up of key disciplines, including marketing, media strategy and ad operations. these pods are working collectively as expert teams dedicated to their designated client industries and they will sell across the entire portfolio of Hearst Magazines' 25+ brands versus the previous structure of selling smaller groups of brands.

Hearst is also investing in its digital capabilities and solutions area of the business. 

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