Sell-side platformOpenX Technologies has a new
head of sustainability.
Joe Worswick was named vice president, sales EMEA and will also oversee all sustainability efforts.
His remit is to drive EMEA expansion of media measurement for its partners. Based in London, Worswick will push for sustainability in digital advertising.
OpenX is the only validated Net Zero Company in the digital advertising industry.
Previously, Worswick worked at MiQ, building sales and
account management teams. He was promoted to managing director UK running global headquarters and subsequently launched the company's West Coast presence in the U.S., building the entire team.
Worswick began his career at Unanimis, an ad network responsible for brands such as eBay, Ticketmaster, BBC, SkyScanner and IMDB.
Sattel, SVP global sales at OpenX, said Worswick "deeply understands how the role of the SSP is evolving and how brands want to reach their audiences today.
"OpenX is a strongly differentiated SSP when it comes to our technology stack, carbon footprint, and overall transparency" and having strong leadership to reinforce the message is vital," he
OpenX works with more than 130,000 premium publishers and receives 300 billion ad requests each day.