• by Ray Schultz , April 14, 2023

Almost all B2B businesses are using automation tools to drive revenue, according to a study by Insightly.

Of almost 200 B2B companies surveyed earlier this year, 87% now have some or all of their customer journeys fully automated, and 50% are setting a priority of optimizing their overall automation strategy this year. 

However, only 27% feel their marketing tools are geared up to better engage with customers.

Overall, 70% of brands are increasing their spend for marketing automation this year. They use automation for email marketing, social media, content management, paid ads and landing pages.

Email still leads — 62%of companies include email in their marketing automation platform. 

Meanwhile, Insightly has added the following updates in its April 2023 product release:

• Campaign UTM tracking--Marketers can use this to track the specific source, medium, and campaign that brought a lead or contact to their website.
• Prospect tracking in emails--Brands can identify and take actions on prospects when they click links in emails, including links to videos or social posts.
• Transactional email sending--Administrators can use this to enable transaction emails and communicate timely information to customers about their account, passwords, invoicing and shipping.
• Batch Email Sending -- This enables firms to send bulk emails in batches for larger lists so that customers can have them sent out over a longer period of time. This can also help email deliverability, the firm says. 

Miles Reynolds, CEO of Sport Court Las Vegas, says: “Insightly Marketing has allowed us to get very specific in our approach and outreach process for customers, and it’s all dependent on their interests." He adds:  “Everything is very strategic with our marketing because we can now stay in front of customers with content that really matters to them and as a result, have grown 24%.”