• by Ray Schultz , April 14, 2023

BEE Content Design, a digital content platform, has integrated an OpenAI-powered assistant into its products, BEE Plugin and BEE Pro, to help marketers streamline email creation.  

Email teams can use the tool as a personal writing assistant. They can also use it to create landing pages.

Among the platforms that have embedded BEE’s design tools are Iterable, Freshworks, Bloomreach, Optimove, Blueshift, Customer.io, Splio.

“We’ve long believed that AI assistants can help content creators do more with less, and so we’re really thrilled to take this first step,” says Massimo Arrigoni, CEO of BEE. 

But Arrigoni adds: “There are many other ways in which AI can make our visual content creation tools more helpful,” and hints that other tools may be in the offing.  

According to the company, the AI Assistant allows users to quickly draft a new opening statement, put a new angle on sales copy, check spelling and grammar and create variations for A/B testing. In addition, features such as "Saved rows" can be used to save the multiple versions as reusable content blocks, it adds.