Atlanta-based agency 22Squared was named media AOR for Party City after a competitive review.Party City is the largest retailer of party goods in North America and operates more than 700 retail locations, as well as ecommerce. It also operates in more than 100 countries.
“At Party City, we’re focused on transforming the way consumers engage with the celebrations category overall,” said Shannon Symalla, vice president of digital innovation, growth & CX at Party City. She noted the agency's expertise in social media as "a primary tool in our customers' party-planning journey.”
Jamie Rubin, 22Squared’s executive director of media, said the agency is helping Party City "identify and show up in places and in ways that are going to make them impossible to ignore.”
22Squared's client list includes Publix, Baskin Robbins, Southeast Toyota, Nathan's Hot Dogs and Advent Health.