The Oscar Mayer Wienermobile is back, with a twist. The brand helped lovebirds to marry in Las Vegas with a limited-time wedding chapel. Wouples were able to book a 30-minute time slot to be wed in
front of the romantically reinspired Wienermobile, which was situated outside of the iconic Little White Wedding Chapel. "The move, an extension of the brand’s 'Keep it Oscar' platform, is
supported by research indicating that 72% of couples report feeling stressed about wedding planning," per
Marketing Dive. "The effort makes the Kraft Heinz brand one of the latest to insert
itself into the nuptials experience."
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