Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'

Horizon Media, which has been stepping up its sports media, marketing and event game, just scored one of the biggest: the media AOR for the National Football League.

The account, which includes strategy, planning, activation and measurement, includes "all paid media," as well as a role working with the NFL on its "owned asset optimization."

In a statement, Horizon said the goal of the assignment is "deepening fandom and engagement," adding: "We will also lead the NFL footprint global expansion and will work with our global affiliates in other key countries."

Billings were not disclosed, but the assignment follows a six-month competitive review handled by Melissa Lea of Muster Consulting.

Incumbents included Omnicom's OMD (strategy lead), independent Tinuiti (digital media buying), WPP's Mediacom (Mexico), and Starcom (Canada), according to an earlier report by AdAge.com.



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