Hearst Magazines has expanded its partnership with Chicory, a contextual commerce advertising platform, to help visitors to its site cook their favorite recipes.
Chicory now powers contextual commerce across 17 Hearst brand sites, including Delish, Good Housekeeping, The Pioneer Woman, Country Living, Women's Health and Men's Health.
Since March 15, Hearst has utilized Chicory’s expanded suite of advertising solutions. Several of Hearst’s lifestyle sites now feature Chicory's shoppable recipe button, allowing visitors to check out in with a few clicks.
“This technology will be a benefit to our advertisers in the food and grocery category, helping demonstrate the power of our editorial brands to drive action,” says Lisa Howard, global chief revenue officer of Hearst Magazines.
The brand sites are also leveraging Chicory Premium, a solution consisting of contextual, in-recipe ads. Chicory’s natural language processing algorithm ensures that featured ads are hyper-relevant to the recipe content on the page, the company says.
The engagement being seen from the Hearst sites is “further validation that contextual commerce is a powerful monetization tool for publishers, especially when the ads prioritize the experience of the end user,” says Yuni Sameshima, Chickory’s co-founder and CEO.