Los-Angeles-based Wasserman, positioned as a “culture centric” agency, has acquired Toronto-based creative and experiential agency Trevor//Peter.  

Wasserman, which focuses on sports and entertainment marketing as well as talent management has offices worldwide and has been building a presence in Canada for the last dozen years.  

In Canada it works with brands like RBC, Molson Coors, Air Canada, Home Depot, Shaw Communications, Skip The Dishes and Sun Life Assurance. 

Established in 2008, Trevor//Peter is a lifestyle brand agency. It acts to help clients and their audiences connect through shared passion points to build brand affinity and drive engagement. Founder Chris Cook will continue to lead the agency, reporting to Wasserman Canada managing director Steve Marshman.

The 50-person agency offers a mix of disciplines across brand strategy, creative, digital and experiential. Clients include Diageo, Red Bull and the NFL.

Terms weren’t disclosed.