• by Todd Wasserman , April 24, 2023

The Got Milk? people are back with a new campaign for Wood Milk that asks, “Got wood?”

No, they aren’t really selling milk made out of wood, but this entertaining mock-ad, via Gale, makes a compelling case for drinking wood milk.

 In the ad, “Parks and Recreation” star Aubrey Plaza presents herself as the cofounder of Wood Milk. “Wood milk started with a simple idea,” says Plaza. “I saw a tree and I asked myself ‘Can I drink this?’”

As it turns out, the answer is yes, “if you turn it into milk,” she says.

The ad, created by MilkPEP, is a rejoinder to the rise of oat milk and others that have given cow’s milk some serious competition in recent years.