305 Worldwide has named Nicky Lorenzo, senior vice president, executive creative director a role in which she will lead the agency’s creative practice.  

The full-service multicultural agency was formed in 2019 by Horizon Media in partnership with Armando Christian Pérez, aka Pitbull, the Grammy-winning artist and entrepreneur.   

Lorenzo joins 305 Worldwide after serving as SVP, group director at agency Taylor Global. Earlier she served at both WPP’s Ogilvy and Dentsu’s mcgarrybowen in creative roles.   She has worked with brands including  Pfizer, L’oreal, SC Johnson, IKEA and American Express. 

“Nicky is proven to drive impact and growth through connected creative direction and execution, her experience brings us an immediate competitive advantage and reflects our strength as an emerging leader in the space,” stated Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide.