Blue Diamond Growers, which claims to be the world’s largest almond cooperative, has selected Publicis Groupe media agency Spark Foundry as its media agency of record. Starting in June,
The brand, an occasional Super Bowl advertiser, had previously worked Harmelin Media.
Spark Foundry will assume all media planning and buying duties, including mass media, digital media, and retail media both on and off e-commerce platforms.
Beginning this summer, Spark Foundry will support paid media efforts for Snack Almonds, Almond Breeze almond milk, Nut Thins, and Almond Flour.
Jason Merideth, VP of Global Marketing, Blue Diamond Growers, said that the agency’s “commitment to audience-based media, while maintaining expertise in mass channels like TV, was evident throughout the search process. We’re excited about this partnership and to continue growing the Blue Diamond brand together.”
Select Resources Inc., managed the review process.