Publicis Groupe agency Digitas has named Amy Lanzi North American CEO, succeeding Jodi Robinson. Lanzi will retain her role as Chair of Publicis Commerce. 

The company said that Robinson, a 22-year Digitas veteran, will be moving into a new “innovation-focused” role at Publicis Groupe. 

Lanzi was most recently Chief Operating Officer for Publicis Commerce, a practice that Lanzi is credited with building.  

In addition to helping many clients develop a presence in the commerce space, Lanzi drove the integration of Publicis Groupe’s recent commerce acquisitions, CitrusAd and Profitero, while spearheading key commerce partnerships.  

Prior to joining Publicis, Lanzi spent over 20 years at Omnicom commerce agency TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville and London. 

A pioneer in the digital agency space, Digitas now positions itself as a digital-first integrated agency. Lanzi described the agency as one with a “long history of connecting platforms, people, and brands.”  

She added that it is “gaining traction with our clients as a proprietary way to bring together fragmented parts of a brand’s ecosystem into one networked body of work with capabilities across media, creative, data, loyalty and technology. Together, we’ll fuse connected commerce through Digitas’ networked approach, bringing powerful solutions to clients.”