• by Fern Siegel , April 27, 2023

22Squared has a new Chief Creative Officer: Toygar Bazarkaya.

Previously, he was global CCO at Optimist. Bazarkaya has also worked at top agencies, such as BBDO, DDB, Mullen and Havas.

His client roster is equally impressive: Mercedes-Benz, Visa, P&G, McDonald’s, Dos Equis, Wrigley, Campbell Soup, HP, Nike and Amazon.

Bazarkaya has won awards at One Show, Clios, D&AD and Cannes, receiving over 30 Lions.

CEO Erica Hoholick said: “Toygar brings a proven history of creative excellence and an agile approach that will elevate our team and grow our business.”

The agency was responsible for the repositioning of Baskin Robbins last year, as well as the “Invisible Hate” campaign for the NAACP.

The century-old 22Squared client list has included Publix, Southeast Toyota, Nathan's Hot Dogs, Advent Health and Party City.

“22Squared brings the high-touch service only an independent agency can offer at the scale of a network agency. It really is the best of both worlds,” said Bazarkaya.