"These are the guys that do 'Desperate Housewives'...these guys are no white knights," Bob Parsons said during an appearance on CNBC's "Squawk Box."
Parsons, the flamboyant founder and president of the site for registering domain names, said GoDaddy has a verbal agreement with ABC to air a spot in next month's game, but no contract yet. A call to ABC was not immediately returned.
GoDaddy and Parsons admittedly thrive on controversy. "Any media attention and exposure translates into sales," Parsons said.
ABC rejected an ad that Fox is airing during its coverage of the NFC playoffs, Parsons said.
Last year, GoDaddy ran a Super Bowl commercial featuring a woman dancing provocatively before Congress that garnered loads of publicity--in part because the spot's second airing during the game was canceled after the NFL complained.