• Bloomberg, Wednesday, April 26, 2023 6:11 PM

PepsiCo's new Starry lemon-lime soda represents the soft drink maker’s fourth stab at a category in which success has proven elusive thanks to the popularity of Coca-Cola's Spirte brand. "Researcher Euromonitor says 10% of all carbonated soft drinks sold in the US are lemon-lime, and Sprite and Sprite Zero account for almost three-quarters of that," per Bloomberg. "With soda consumption falling by 12% in the last decade as Gen Z consumers seek healthier options, the real battle for producers is stealing market share from one another."

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