Minneapolis creative agency Colle McVoy has been certified as a B Corporation by sustainability and purpose standards and policymaker B Lab.  

Colle McVoy is the first agency in the Stagwell holding group to attain B Corporation status.  

“We believe a better future means we have a responsibility to use our expertise as a force for good and that all growth should be rooted in doing what’s best for people, the planet and the communities we operate in,” stated Christine Fruechte, CEO, Colle McVoy. “Colle McVoy has embraced doing good and acting purposefully for nearly 90 years. Fortifying our commitment through B Corp Certification is vital as we work to create new futures for brands in our increasingly purpose-driven and values-based economy when consumer expectations are higher than ever.” 

 As an extension of its commitment, Colle McVoy is launching a program that provides pro bono branding support to national nonprofit organizations working to create a more inclusive and sustainable economy. The agency will be donating $1 million dollars in agency resources to advance the goals of organizations. A formal submission process to the program will launch this summer. 

Certified B Corporations meet high verified standards of positive social and environmental performance, accountability and transparency, and aspire to use the power of markets to address social and environmental problems.  

There are approximately 6,500 B Corp certified companies including Allbirds, Athleta, Cotopaxi, Seventh Generation and Vermont Creamery, to name a few.