Omnicom agency TMA has issued a note on the Hollywood writers strike that began earlier this week, suggesting that, while the situation is fluid, there is no “immediate” impact on clients. 

“Our sources tell us industry executives have been stockpiling scripts into Q4 2023 for both film and some television—some shows already have full seasons written,” the agency wrote. “If no rewrites are needed, these could all go into production as planned.” 

The agency noted that reality shows present ongoing opportunities for brands as they are not WGA members.  

“We do believe network shows will be the most impacted as their writing cycle tends to be one to two episodes at a time when they typically return in July (if they return in July),” the missive indicated. “These shows could fall behind their usual timelines, thus pushing production and airdates back.” 

On the positive side, clients have been placed into already-shot programming for TV and film that is slated to air in Q3 and Q4.  

Hopefully the strike will be short, the agency opined. “The last thing the industry wants is to impede the momentum that has been gained since the Covid era.” 

For now, “It’s still business as usual as we look at entertainment opportunities for our clients.”