• by Fern Siegel , May 5, 2023

The Gassed agency, which creates user-generated content and handles media buying on TikTok, Facebook and Instagram has won the social-media accounts for Fabletics Europe and Drift.

Its remit is to deliver growth via direct-response creative marketing for the European division of the athletics apparel brand and the U.S.-based home-goods company.

Gassed spends in excess of $2 million per month on TikTok. 

Michael Woolsey, cofounder, Gassed, said: “We are seeing incredible numbers with Fabletics in the U.S., so it makes sense to emulate and extend this success to the UK. We are also excited to begin work with Drift, which is a natural extension to the stellar work we are doing with its parent company, Scentbird.

Earlier this April, Gassed extended its offerings to Meta. With Gassed managing both TikTok and Meta accounts, the agency says it is able to implement strategies at a much more efficient pace.