Forget the metaverse. That, according to Dentsu’s Doug Rozen, is so last year. For this year’s newfronts, Conde Nast has created a “multiverse.” And it’s calling it “Vogue World.”
The concept, which was unveiled during Conde Nast’s newfront presentation today, began as a real-world and multimedia experience tied to Vogue’s famed September issue last year, which Global Chief Conent Officer Anna Wintour reimagined in the aftermath of the pandemic as a live fashion and cultural experience on the streets of New York City, augmented by live television and social media coverage, which she says exceeded Conde Nast’s “wildest dreams.”
“What I think Vogue World was, was a reminder how fashion and culture are one and the same and that Vogue is often at the center of both. We had a live stream that reached millions and a dedicated ecommerce site that allowed Vogue readers to shop runway looks in real-time,” Wintour continued, revealing that the concept is now poised to migrate around the world, beginning a “Vogue World” in London this fall, kicking off London Fashion Week on Sept. 14.
“After London, we plan to take Vogue World to another European city and then to Asia and then back here to the U.S.,” Wintour also announced.