Robichaux Named Dagger's VP, Group Account Director
- by Fern Siegel , May 9, 2023
Creative agency Dagger named Laura Robichaux as VP, Group Account Director, overseeing the IHG and Rent accounts.
Laura Robichaux is a 16-year marketing veteran, who has worked with numerous top brands, including Deloitte, TiVo, Intercontinental Hotels Group, Turner and DC Comics.Prior to this, she worked at BBDO, leading campaign strategy, omnichannel communications planning and content production for The Home
Depot.
Before BBDO, she held similar roles at Adrenaline Agency and Hothouse, where
she led planning and oversight for large-scale B2C and B2B marketing initiatives.
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“Laura’s drive and deep understanding of how to partner with brands to achieve new levels of success are why she’s precisely the account leader we need on our growing team,” said Missy Taylor, managing partner at the Atlanta-based Dagger.
Dagger's client work includes Aflac, Krystal and Buffalo Wild Wings.
