• by Tanya Gazdik , May 7, 2023

French automaker Renault is debuting its second Non-Fungible Token collection and a collection of 960 pairs of custom-designed sneakers.

The Racing Shoe5 shoes are inspired by the flagship R5 turbo model with a sixth design paying homage to the R5 Turbo 3E co-created in collaboration with the R3NLT web3 community.

A “digital twin” NFT is a piece of 3D artwork registered on the blockchain. 

The automaker also integrates an NFC (Near Field Communication) chip into the shoe’s tongue. Scanning this chip will trigger the recovery of a second NFT,  a certificate of authenticity in the form of a “digital passport.” The passport contains the shoe’s unique identity card, as well as details on its composition, materials, and production history.

NFT holders will gain access to an exclusive meet-up with the brand designers at Renault's Research and Development Center.

Early access to the drop will open to fans and members of the R3NLT web3 community starting May 15, and the public sale will commence May 17 on the nft.renault.com website.

The launch coincides with the 50th anniversary of Renault 5.

Renault has incorporated distinctive design elements from the iconic R5 Turbo lineup into the collectors’ edition sneakers. Their rear slope evokes the cars’ chassis, the interior is inspired by its upholstery, and even the laces resemble seatbelts. 

The sneakers are made from eco-responsible materials, including LWG (Leather Working Group) certified leather. Each pair, accompanied by its corresponding NFTs, will be sold for 265 Euros, which is about $297.