Digital Ad Prices Decline, Countering Growth In Volume

The prices for digital advertisements declined during the first three months of the year, though the number of ads kept growing, according to an analysis by omnichannel ad platform Skai.

“This can be interpreted as advertisers taking a more cautious approach amid economic uncertainty, one which focuses on efficiency and …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications