• by Fern Siegel , May 12, 2023

ScienceMagic has offices in New York and London. It's just named Sophia Reynoso as managing partner of its New York office.

Previously, Reynoso was director of advertising, Louis Vuitton Americas. Prior to that, she held senior posts at leading media agencies, including Mediacom, as senior partner, and Havas, as vice president-group account director.

She reports to Ben Tauber, president of the agency.

Her remit is to scale the business in the U.S. market. Her media expertise will play a key role in the agency’s existing strategic Science capability.

“Recruiting someone of Sophia’s skill-set into our business speaks to the community we’ve already created, but as important, speaks to the momentum of our business," said Tauber.

In her career, Reynoso has led teams in everything from strategy to influencer partnerships. Her brand portfolio includes Duracell, Ally Financial, Revlon, Swarovski, Net-A-Porter, Donna Karan and Harry Winston.

ScienceMagic, recently named global AOR for Brompton, also does work for Glossier, Ebay, Google and StriVectin.

Julietta Dexter, co-founder-Chief Growth and Purpose Officer, ScienceMagic, said: "Although based in NY, our borderless approach to working means Reynoso's talent will benefit all our clients, no matter where the brief starts."