• by Fern Siegel , May 15, 2023

The latest Fruit of the Loom ads are geared to what the company deems larger-than-lifers.

Or as the new campaign notes: “Because when you wear clothes this well-made, this well-priced, you have the confidence to Loom Large.”

Created by GSD&M, Fruit of the Loom’s AOR, the tagline for the new digital campaign reads: “Well Made. Well Priced. Loom Large.”

The 15-second “Junk in the Truck” and “Subway”  ads feature people wearing various brand productions, T-shirts to underwear. Comedian Judah Friedlander (“30 Rock”) narrates the videos.

The campaign will appear across digital and social-media platforms. including connected TV, online video and paid and organic social.

Jessica Zalaznick, GSD&M creative director, said: “We wanted to talk about the great quality Fruit of the Loom offers and the longstanding value they’re known for in a bold, new way.”

She adds the “Loom Large” capitalizes on the idea that well-made clothes make you “comfortable enough to be yourself.”