automotive

TrueCar Urges Consumers To 'Find Your Fit'

Consumers have personal and unique relationships with their vehicles, according to a recent TrueCar survey. 

Two-thirds of Americans think of their vehicle as a friend and one in four confessed to shedding tears when it came time to part with their car. 

Car owners revealed that emotional attachment has led 35% of respondents to giving their car a name. And two-thirds of respondents say they experienced some unforgettable life moments in their vehicle.

These sentiments are captured in TrueCar’s  latest campaign, “Your Car is More Than a Car” which beganMay 9 and runs through June 12.

Spots will air across Connected TV, YouTube andsSocial. The ads also will run in designated market areas across Florida, Georgia, Colorado, Maryland and Ohio. 

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"We know that finding a car is hard, and for many, deciding what car to buy can be the hardest part,” Allison Mac, TrueCar’s vice president of marketing, tells Marketing Daily. “We want to help make the process easier for people."

The campaign is based on TrueCar’s successful organic social campaign “TrueCarfessions” in which people confessed to things they’ve done in their cars, from driving naked to breaking up with their partner. 

Given the eye-popping engagement rates on that content, TrueCar decided to turn them into the “Your Car is More Than a Car” campaign. 

The campaign urges people to take the new “Find Your Fit” quiz on truecar.com to find the best match for their lifestyle.

TrueCar is an automotive pricing and information website for new and used car buyers. The service allows users to see what others paid for any new or used vehicle in their local area and receive upfront prices from a network of TrueCar Certified Dealers. 

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