• by Steve McClellan  @mp_mcclellan, May 22, 2023

Atlanta-based marketing agency PureRed has appointed Umesh Sripad to the new position of Chief Product Officer.

Sripad is tasked with overseeing the agency’s proprietary technology while leading product innovation across the agency’s retail client base. Current clients include Kroger, Rite Aid, New Jersey Lottery, Sanofi and others.

Most recently Sripad served as senior vice president/Chief Digital Officer at Bed Bath & Beyond which is winding down its operations via a Chapter 11 bankruptcy proceeding. He led product, engineering, data and analytics and site merchandising teams at the retailer.

Previously he served as Chief Digital Officer for IKEA USA, where he is credited with building a $2B digital business and led a team of over 300+ to execute transformation investments. Earlier he was with Overstock.com.

At PureRed Sripad will report to CEO Brian Cohen.