• by Fern Siegel , May 24, 2023

FCB has rebranded its London office from Inferno to FCB London. The move follows the wins of two big clients, Škoda and Unilever, launching FCB/SIX, a creative data and CRM agency,and moving to a new location to align with its IPG data and media partners.

The agency's roster includes GSK, Unilever, Sport England and Kimberly Clark.

Coming during the company's 150th anniversary, the name change signals FCB London status as the EMEA center for the network's global clients. And it's a callback to its past. FCB London was the agency’s first international office when it was established in 1928, and its creative legacy includes the Dulux dog, British Airways’ promise that “We’ll take more care of you,” and Sure’s iconic “tick.”

Other agencies changes include promoting Katy Wright to CEO last October. She had been managing director at Inferno.

"FCB London shows deep pride in our heritage, while also heralding a new era of collaboration and big momentum," said Wright.

Marking the agency’s rebrand, FCB London has commissioned artists, including Yee Poon, Lauren Morsley, Ly Leová, Jacelyn Yap and Jamie Powell, to create artwork around what London means to them.

Susan Credle, Global Chair & Global Chief Creative Officer of FCB, added: “London is a brand, a very strong advertising and marketing brand. Two years ago, the team set out to create the kind of work that would make the industry proud. This rebranding is FCB’s commitment to continue to creatively contribute to this incredible market that is hugely important to our global network.”

The agency will also host an online and real-life exhibition at its office by the Old Bailey and is also welcoming submissions from emerging creatives of all disciplines for paid commissions.