Mike’s Amazing, a Chefler Foods condiment brand, has appointed Havas New York as its first creative agency of record.  

The agency will roll out a fully integrated creative campaign—dubbed, “When It’s On, It’s On-- across TV, social, digital, and out-of-home across New York and New Jersey throughout the summer 2023. 

The campaign includes a series of spots featuring actor and comedian Michael Rapaport.  Across the spots, viewers will witness him sounding off on topics, like, "what kind of deli would give you pastrami without mustard?" or why people should just "admit that they like mayonnaise already."  

Sample the new work here and here. 

In addition to creative the remit includes digital customer experience, and PR.