• by Ray Schultz , May 23, 2023

Openprise has unveiled a set of tools for Microsoft Dynamics 365, including an enhanced attribution capability.  

The new suite supports the automation of data integration, matching and routing, and analytics and attribution, without custom coding, the company says. 

The solutions are powered by the Openprise RevOps Data Automation (RDA) Cloud, an automation cloud for RevOps organizations that supports no-code data orchestration and workflow automation in a single cloud environment across the buyer journey, the company claims.

“Customer engagement occurs across multiple digital channels, making it challenging for revenue teams to access common data across multiple systems, such as campaign participation between Microsoft Dynamics and Marketo,” says Ed King, founder and CEO of Openprise. 

King adds that Openprise hopes to “help sales, marketing, and customer success teams become more effective in leveraging data to drive decision-making and improve and automate operations.”

Openprise cites a Gartner finding showing that by 2025, 75% of the highest-growth technology companies will deploy the RevOps model.

One user of the Openprise suite is Armanino. “By combining the power of Openprise with Microsoft Dynamics, we are able to elevate our data quality to unlock the full potential of our customer data without the cost and complexity of custom code,” says Drea Jordan, head of analytics and intelligence at Armanino.  

Jordan adds: “Openprise RevOps data automation solutions allow us to aggregate, clean, and unify our data from multiple systems to build a foundation of trustworthy data to automate processes for better insight into our programs and customers.”

The RDA Cloud and Openprise tools also integrate with Salesforce, Marketo, Oracle Eloqua.