• by Ray Schultz , May 25, 2023

Klaviyo, an automation platform for B2C businesses, has formed an integration with Amazon’s Buy with Prime. 

The new offering, the Klaviyo for Buy with Prime,  enables users to sync their Buy with Prime orders and customer data with Klaviyo.

“It’s becoming increasingly challenging for businesses to stand out in today’s ecommerce market — which means it’s crucial for businesses to utilize their own customer data to fuel more personalized marketing efforts and cultivate brand loyalty,” says Rich Gardner, senior vice president of global strategic partnerships at Klaviyo. 

The new arrangement will allow clients to “sync, access and analyze shopper data from purchases made using Buy with Prime,” Gardner adds.

According to Klaviyo, firms using Klaviyo for Amazon Buy with Prime can:

• Have a single view of every customer, allowing brands to predict a customer’s next order date, customer lifetime value and churn risk.
• Increase revenue by retargeting customers with automated abandoned checkout emails.
• Build and direct customer relationships by automating post-purchase flows for Buy with Prime customers. Brands can ask customers about their experience and cross-sell and up-sell them with personalized product recommendations based on their purchase history.