"We are pleased to have reached this new agreement with Universal McCann in North America as we leverage the many opportunities that the next generation of marketing communication offers," said Andrew House, Sony's chief marketing officer. "Consolidating media planning and buying in North America has proven to be a cost-efficient way to manage our marketing and advertising efforts in this region and has enabled us to achieve more coordinated and consistent messaging." The account is the second major win for UM since Nick Brien joined as president-CEO in August from head of Publicis' Arc unit. In December, UM was named to handle media buying for the U.S. Army's five-year, $1.35 billion account, as part of a full-service win by the McCann WorldGroup.
The wins follow a protracted downturn for UM, which only a couple of years ago was one of Madison Avenue's top media shops, winning "Agency of the Year' accolades from several trade magazines.