Buy-Out Firms May Need To Raise VNU Bid

  • January 17, 2006
Wall Street analysts Monday said they don't expect to see a rival bidder to step forward to acquire Dutch media and marketing research giant VNU, but that the private equity consortium that made buy-out offer on Monday would need to raise its bid in order to gain shareholder approval. The bidders, a group of private equity firms led by Kohlberg Kravis Roberts & Co., made an initial offer valued at as much as $8.8 billion. The consortium is expected to break up the company, whose assets include Nielsen Media Research, ACNielsen and various trade publications, and sell them piecemeal. -- Joe Mandese
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