Wall Street analysts Monday said they don't expect to see a rival bidder to step forward to acquire Dutch media and marketing research giant VNU, but that the private equity consortium that made
buy-out offer on Monday would need to raise its bid in order to gain shareholder approval. The bidders, a group of private equity firms led by Kohlberg Kravis Roberts & Co., made an initial offer
valued at as much as $8.8 billion. The consortium is expected to break up the company, whose assets include Nielsen Media Research, ACNielsen and various trade publications, and sell them piecemeal.
-- Joe Mandese