• by Fern Siegel , June 8, 2023

A new alliance has been forged between Vizit, an image analytics software company, and CourtAvenue, a digital agency.

The partnership will combine Vizit’s AI-based predictive image analytics with CourtAvenue’s digital and ecommerce expertise to help clients transform brand visuals at scale.

Vizit’s tech generates new AI-powered models of consumers' visual preferences. These models, called Vizit Audience Lenses, give brands the ability to evaluate visual content and new concepts via their target audiences in real time.

“Imagine being able to know exactly how your desired consumer audience will react to your brand’s visual content, in an instant. Now imagine bringing that data into the CMO’s office explicitly revealing how that audience is more likely to convert from browsers to buyers," Vizit CEO-founder Jehan Hamedi told Agency Daily.

Hamedi said the technology is transforming the way content is created and valued. "Creative content optimized with AI image analytics is the next great differentiator for agencies when pitching new business or supporting current clients’ creative and content initiatives."

The collaboration with CourtAvenue builds on Vizit's $10M Series A funding secured last year. Its client roster includes Mars, Perrigo, Panasonic, Moen, L’Oreal and Harley-Davidson.

"AI fundamentally changes marketing. It provides us new customer insights, predictive experiences for journeys, personalized offerings to sell, and optimized communications and production spend," Michael Stitch, partner, CourtAvenue explained to AD. "It doesn’t replace us. It simplifies our tasks and helps us level up to what we can uniquely do: ideate, specialize and commune."

CourtAvenue client work includes Kia, General Mills, Taylor Guitars and Dell Technologies.