According to a recent survey of 1,000 Americans by Manly Man Co., only a third (33.6%) of Americans chose Father's Day as being “one of the most important holidays.’” Adding insult to injury, Father's Day was beat out by Mother's Day (41.2%.)
To remedy that, the company is offering Meaty Bouquets, a savory alternative to traditional floral arrangements. Options include a beef jerky or bacon bouquet.
Other brands, including Stouffer’s, Blue Bunny, Miller Lite and Shinola are taking a variety of approaches to recognizing Father’s Day, which is Sunday.
Stouffer’s is celebrating the cheesiest dad jokes with Father’s Day Cards. A limited number of Father’s Day cards will be available at no cost on the online Stouffer’s Merch Store. The cards also include a coupon for a free Stouffer’s meal.
In celebration of Father’s Day, Miller Lite is giving beer fans the chance to win $150 in Venmo prizes. Entries are open for one week on a dedicated website.
Dove Men+Care will celebrate the newest dads in New York City in real time as they become dads this Father’s Day with the “Congrats. It’s a Dad” campaign. It will include outside digital billboards across New York City showcasing the first images of new dads and their offspring. Influencer content will share what becoming a dad means to them. The brand will also provide $5,000 grants to help fund paternity leave for each of the dads featured in the campaign
HP is offering a variety of Father’s Day cards on its Printables website, including some that can be hand-colored, and is publicizing them via email and online.
Whataburger is offering a new golf-themed Father’s Day collection and is offering 20% off it in the Whatastore on June 13.
Shinola is celebrating the profound impact fathers have on shaping their children's lives through a digital campaign, "Celebrate This Father's Day With A Timeless Legacy.” The Detroit lifestyle brand enlisted Nate Burleson, former pro athlete, CBS Mornings co-host and father of three for the effort, which includes a longform video.
"This collaboration with Nate Burleson is a meaningful tribute to the power of fatherhood and the lasting impact we have on our children's lives," says Philip Pirkovic, Shinola director of brand and partnerships.