In order to grade third-party data providers, the U.S. Joint Industry Committee -- a media industry group looking to standardized cross-media measurement -- is publishing a “Scoring Rubric” to evaluate submissions for certification.
This involves a group of companies including Comscore, InnovidXP, iSpot.tv, SambaTV, VideoAmp, and 605.
The JIC's main effort is offering transparency about its process -- from “a direct result of the collaboration among buyers and sellers.”
Members of the group -- which include major TV network-based groups as well as media agencies -- were asked to weigh the importance of each Request For Information (RFI) question in each of nine categories.
The nine categories include: cross platform; Big Data; tech and infrastructure; interoperability; privacy; transparency; governance; cross media transparency; and planning, optimization, and activation.
A score was used to assign values of each category with a four being “best in class and the currency meets all the requirements.”
Grading of the RFI responses will be done in July, with those deemed to be "transaction ready," going through an evaluation process before a vote of certification by the full committee.
The goal here is to complete the certification process by the start of 2024 broadcast season.