Happi Magazine ranks the leading skin care brands by their number of followers on Instagram. Estee Lauder is the clear leader on the the popular social media platform with 4.4 million
followers, while Clinique comes in second with 3.6 million followers. Drunk Elephant is in a distant third with 1.4 million followers on Instagram. Legacy brand Neutrogena finishes in seventh place
with less than a million (938,000) followers.
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